Unlocking
Popular Music
in Games

Reactional removes the legal, operational,
and technical friction around adding licensed music to games.
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Co-dev partnerships for large publishers

11 titles in production with Tier 1 publishers
50+ prominent music labels
6+ million licensed tracks

Music is Gaming's Untapped Superpower

Popular music is the world's most recognized IP. It grabs attention faster than any new gameplay mechanic. Reactional makes it deployable overnight.

  • User Acquisition

    Popular music lifts conversion.

  • Engagement & Retention

    Let players personalize with music.

  • Follow trends, seasons & localisation

    Keep games fresh with new releases.

As featured on
BBCBillboardEDGEGamesIndustry.bizMusic AllyMusic Business WorldwideMusic WeekRolling StoneThe GuardianThe New York TimesThe TimesVentureBeat
Key Use Cases

Playable Ads that Convert

  • Popular music + playable ads drives conversion
  • Instant access to 6M+ pre-cleared tracks
  • Dynamic song rotation optimizes yield
  • Performance-based pricing
  • A/B test music impact on conversion

User Acquisition

User acquisition phone Logos

Engagement & Retention

In-game music phone Logos

In-Game Music Personalization

  • Music choice increases engagement, retention, and monetization opportunities
  • Hot-swap songs on the fly
  • Adaptive music drives and responds to gameplay
  • Personalized playlists drive engagement
  • Multiple monetization models ready to deploy

Our Tech Makes the Magic Happen

Reactional analyzes every track, mapping stems, beats, and harmonic changes so games deliver interactive music without rebuilding audio pipelines.

  • Musical sound effects automatically in time and in tune.
  • Music can drive gameplay, or respond dynamically to it.
  • Streamlines integration with engine-ready tools and APIs.

Personalize

music per user

Hot-swap

songs live

Bidirectional

game ↔ music

All platforms

supported

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Stay Informed

Latest News & Updates

Don't miss our latest developments, features, and announcements

• News

REACTIONAL MUSIC AND MUSICINFRA PARTNER TO BUILD NEXT-GENERATION MUSIC RIGHTS MANAGEMENT SOLUTION FOR GAMES AND EMERGING PLATFORMS

Partnership enables new revenue streams, accurate compensation for creators, and the streamlining of music licensing for all game developers NEW YORK & STOCKHOLM – Reactional Music, the leading music personalisation platform for gaming, and The Music Infrastructure Company (MusicInfra), which offers modern, modular rights management, today announced a new partnership to make music licensing easier […]

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• News

REACTIONAL RECOGNISED AND NOMINATED FOR KEY ARTISTIC PRODUCT AWARD BY UNITY TECHNOLOGIES

Unity Technologies has nominated Reactional Music for Best Artistic Tool as part of its Annual Global Awards.  Unity, the leading game engine that is used by over 70 percent of the world’s mobile games developers and approaching 50 percent of all game development, is a key partner for Reactional.  Amongst Reactional’s many achievements in 2025, Unity China recently […]

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• News

Forget everything you know about music in games – Metro Rivals: New York changes the game 

Wishlist Now on Steam, Epic Games Store, PlayStation 5, and Xbox Series X|S Stockholm, Sweden, Thursday 16 October 2025:  Reactional Music today announced its partnership with Dovetail Games, the leading developer and publisher of exceptional rail, transport and digital tabletop video game simulations for leading PC and console platforms.  Reactional powers new levels of real […]

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• News

Reactional Music partners with Unity China for HMI Demo 5.0 at Auto Shanghai 2025

Auto Shanghai 202523 April – 2 MayHall 8.2H, Booth No.8BG100 For Mandarin version, click here Interactive music and music personalization in automotive next generation Immersive Cockpit with Reactional Music and TUANJIE ENGINE Real time procedural interactive music from any data parameter. Live vehicle data, visuals, lighting, driver data and events, synced with individual personalised music and audio […]

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• Press Releases

Ninja Tune, a Leading Independent Music Powerhouse, Announces New Partnership with Reactional Music

Will bring Ninja Tune closer to the world’s 3.5 billion gamers and $125.7 billion global in-game economies.  New technology enables music rightsholders to reach audiences through personalised gaming experiences.  Reactional and Ninja Tune preview partnership with a unique in-game demo** featuring Coldcut, The Death Set and The Qemists Tuesday 18th March 2025/….Ninja Tune, a global […]

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